Storytelling for Local Brands: How to Connect With Your Community
People don’t remember ads, they remember stories. Think about the last advertisement you saw versus the last story someone told […]
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7 Common Local Branding Mistakes Businesses Make (and How to Avoid Them)
Why do so many local businesses in Kochi struggle with branding? I’ve worked with dozens of businesses over the past
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Why Local Context is Important in Local Branding
Local context is not just a factor—it’s the deciding edge for brands in Kochi. I’m going to walk you through
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How to Build a Strong Local Brand in Kochi from Scratch: Insights from 5 Years of Local Brand Analysis
Over the past five years, I’ve worked with 20+ local businesses in Kochi – from traditional spice traders in Mattancherry
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What is Local Branding: An Introductory Guide for Business Owners
As someone who’s spent the last five years helping businesses in Kochi build authentic local brands, I’ve witnessed firsthand how
